Client：口口香氣 Co.Co.Fragrance
Overview
曾於英國旅學之中接觸到正統英式司康甜點，其熱衷於英國在地文化與烘焙的她，回台灣後亦堅持初心持續經營，起初品牌從無人知曉到逐漸茁壯成長，打造出自己的好口碑。以天然嚴選的高品質原料和用心手作的健康自然與品質講究，提煉出甜點具綿密Ｑ軟又濃郁的獨特口感。希望能傳遞給大家「每一口口的幸福滋味」，讓甜點的香氣繚繞存於心中的美好記憶。以英文名C字開頭為品牌命名源由之一，賦予陽光正面、鼓舞人心的精神價值，來建立自己的司康甜點品牌。
During her study abroad experience in the UK, she was introduced to the traditional British scone pastry. Her passion for British culture and baking led her to continue her pursuit after returning to Taiwan. Starting with little recognition, her brand gradually grew and developed a good reputation. By using carefully selected high-quality ingredients and focusing on handmade, healthy, natural, and high-quality products, she has created scones that are moist, fluffy, and delicious. Her goal is to bring happiness through each bite, and to create beautiful memories with the sweet aroma of her pastries. The brand's name, which begins with the letter "C" in English, represents a spirit of positivity, inspiration, and sunshine, reflecting her desire to establish her own scone pastry brand.
Strategy
整體品牌形象以三項策略作為主要發展方向「英式典雅」、「品味生活」、「天然健康」。與契合襯托女創辦人的氣質角度，具優雅清秀和簡俐現代，以及一目了然的識別表現與時尚大氣風範。並萃取英式下午茶背景文化的品味格調，表現浪漫英式生活的調性，注入想像力的輔助圖騰造型與色彩，以象徵【永恆・浪漫】的紫羅蘭花朵，與每一口填滿內心的美好，透過視覺概念為品牌增加獨特價值。
The overall brand image is guided by three main development directions: "British Elegance," "Taste for Life," and "Natural Health." It showcases an elegant, refined, and contemporary aesthetic that complements the temperament of the female founder, while also conveying a clear and fashionable identity. Drawing inspiration from the cultural background of British afternoon tea, it embodies the taste and style of a romantic British lifestyle. The visual concept adds unique value to the brand through imaginative auxiliary totem shapes and colors. Symbolizing "eternity" and "romance," the violet flower represents each delightful bite that fills the heart.
Logo Design
透過英式甜點架，點綴下午茶聚會的連結意象，搭配縮寫古典襯線字風格，以外框的完形呼應品牌主張每一口「繚繞於心口的幸福味道」，與標準字勾勒香氣繚繞的弧度氛圍感，營造具優雅時尚的浪漫生活、享受品嚐美味甜點的形象。
Through the British dessert stand, embellishing the visual linkage of afternoon tea gatherings, coupled with the classical serif font style in abbreviation, the outline of the frame echoes the brand's belief in every bite of "lingering happiness on the taste buds". Together with the standard font outlining the curvature of aromatic ambience, it creates an image of an elegant and fashionable romantic lifestyle where one can indulge in the pleasure of tasting delicious desserts.
Color System
標誌標準色為「典雅紫」，表現英式高雅與氣質的品牌內涵，以及「品味綠」代表享生活品味與天然健康，與輔助色為「司康棕」則展現美味可口的色彩印象。
The standard color of the logo is "Elegant Purple," representing the brand's essence of British elegance and sophistication, while "Tasteful Green" embodies the enjoyment of life and natural health. The complementary color, "Scone Brown," showcases the delicious and appetizing color impression.
Graphic Elements
品牌關鍵字： ・英式古典 ・秘境花園 ・裝載幸福 ・香氣繚繞 ・司康&曲奇
表現浪漫英式生活的調性，故以置身於世外桃源的秘境花園、鳥語花香的豐富情感，運用古典圖騰風格，注入夢幻下午茶情境呈現浪漫想像力的造型組合。
分別有象徵「永恆・浪漫」的紫羅蘭花、「純潔・祝福」紫風鈴花、「好運・幸福」燕子，以及美味可口的司康＆曲奇甜點 為主要輔助圖型元素。
Brand Keywords: ・English Classic ・Enchanted Garden ・Loaded with Happiness ・Fragrance-filled ・Scones & Cookies
The brand embodies the tone of a romantic British lifestyle, hence it uses the concept of a secluded paradise garden, filled with the rich emotions of birdsong and flower fragrance. It incorporates classical totemic styles to present a dreamy afternoon tea setting that stimulates the imagination.
The main auxiliary graphic elements include the violet flower symbolizing "eternity and romance," the purple bellflower representing "purity and blessings," the swallow symbolizing "good luck and happiness," and the delicious scones & cookies as the primary visual elements.
